Stop monkeying around…
Seriously Good Case Studies That Will Grow Your Business.
If you’ve got happy customers and a brand worth fighting for, we will help you identify, optimize and leverage the hidden stories in your business.
Great As Lead Magnets, Even Better For Sales
One good Case Study can be leveraged into multiple clients with the same problem.
Highly targeted Case Studies that demonstrate quantifiable results give you the extra oomph you need to attract better clients who pay you more. It’s as simple as that.
Sales teams use them to close more deals faster
Marketing teams use them to create better content, faster
Brand teams use them to build stronger relationships with customers
Why Case Studies?
A case study is a story of how a customer used your product or service to achieve a transformative outcome. Case studies showcase outcomes such as time saved, headaches averted, costs reduced, and revenue generated because of your service or product.
Sharing these transformations helps you convince prospects that your offerings are right for them. They see your product in action. They believe in it. That’s why 77% of B2B buyers cited customer success stories as the most influential content they consumed during the evaluation stage.
Case Studies help you generate leads and make sales. Anticipate this and serve up case studies when your prospects need them most.
Build Authority
Incorporate them in a white paper, in magazines, discuss them in podcasts, and whatever else you fancy. The goal is to demonstrate competence.
Get More Leads
Promote them on Social Media, your website, to your email list, via ads, to current clients (to stimulate referrals), and use them as lead magnets.
Make More Sales
Feature them on sales calls and email follow-ups, and ramp up your social ads. If you have a sales team, turn them on to the power of these tools.
Build Loyalty
Your team includes almost everyone who has contact with the public. Even if they’re not in sales roles, prospects will sense their belief.
How it works
From Client Interviews to Final Assets
We use video and text to create compelling customer case histories and branded stories for your website, email list, and social media platforms. (You can use them with paid ads too.)
Start your case study journey and book a discovery call today.
Phase 1: Discovery
From start to finish, our experts work with you to develop a strategy that will make your case studies work harder for you.
Phase 2: Interviews
We interview you and your customers, record the calls, and get written transcriptions. We research and find the nuggets of gold, so you don’t have to. We also edit the video and extract useable snippets that can be leveraged on social media platforms.
Phase 3: Creation
We create a well-formatted, easy-to-read case study using effective storytelling techniques. Your client had a problem, faced obstacles and solved it when they discovered your business. Our designers ensure the case study design is as perfect as the copy.
Why Choose Us
Full Case Study
Not just a recitation of facts and figures, but a full Hero Customer Story, with up to 2,000 words. Video footage can also be included.
Readers can skim the key points, but those who want to immerse themselves in the full story can do that, too.
Client Interviews
You know your clients but may not get the full story until we interview them. We dig deep and get to the heart of their journey with you.
Any valuable intel gained from the interview – good and bad – will be passed to you so you can make changes if required.
More Clients
We will help you use your Case Studies to find more ‘perfect clients’, just like the one featured in Case Study 1.
We do it by helping you initiate a target marketing campaign using social media, email outreach, and other methods.
Case Study Monkey Packages
Co-Creation
We do it with you.
- We interview one customer together so that you can learn & ask questions.
- We give feedback on your interview approach
- You download the video
- You procure the transcript
- You extract the key points from the transcript
- We give feedback and help you get to the essence of the story
- We give you the story framework
- You write a rough draft of the story
- We upgrade the rough draft to a formal First draft
- We complete drafts two and three
- We assemble a Google Docs page with all of the elements on the page.
- Cover how to complete the remaining report
Done For You
We do it for you.
- Research
- We Interview You
- Transcription
- Line by line Review of Transcription
- Research
- We Interview your Customer
- Research
- Transcription
- Line by line Review of Transcription
- Extract Key Points and content ideas from the transcription
- Write the Story. First Draft
- Write Second Draft
- Write Third Draft
- Edit Master Video
- Extract Video Snippets
- Package Snippets for Social Media
- Prepare Different CS Versions. HTML, PDF etc
*$3,500 for one
$2,850 each for two
$2,450 each for three or more
Case Studies and Customer Stories Are Hard to Do Well
And it’s not just about writing well. It’s also about interviewing customers by phone or Zoom and getting to the nub of the matter.
Why did they have the problem, and can you describe their journey? Include elements like problem clarity, the decision to do something about it, setbacks, and ultimate success.
That’s why we do it for you. It’s not wise for you (or one of your team members) to do it. You’re too close, and customers are unlikely to spill the beans, warts and all. You need to hear the bad stuff, too – even happy customers will have a few suggestions for improving their experience.
Learn from it.
And what about buy-in? How do you get customers to embrace the concept and be willing participants in this project? Let us help you do that.
Stop Monkeying About – Hire Case Study Monkey
We focus on creating customer case studies, stories, and content revolving around your brand’s Story.
From initial discussions to enabling customer buy-in to finished formats to repurposing for different platforms (website, PDF downloads, social media, etc.), we’re here for you to make things happen.
And we’re not just writers. We’re sales pros – we’ve sold millions of dollars of products and services ourselves. We know what we’re doing.
Try us out for just one Case Study and see how good we are. You’d be nuts if you didn’t.
Our Happy Clients
Peter Beckenham
Previous Client
“KIM WILLIS IS A RARE RESOURCE”
“Kim Willis is a rare resource and one you should connect with.
He can easily mix the skills of copywriting, sales and social media marketing in such a way that it not only makes perfect sense but it also works.
I’ll be forever grateful for the advice, coaching and mentoring he provided me and so will you.”
Peter Beckenham. The Solopreneur Sales Strategist.
Karuna Malik
Current Client
Kim Willis and I connected through Linkedin and he has been a pleasure to work with.
He has provided a good insight into various strategies that I could use to generate more business.
All the recommendations make so much sense and I am looking forward to the implementation.
Update. We created two Case Studies for two of Karuna’s clients.
Tess Robinson
Client
I’ve known Kim now for a number of years and in that time he has always been incredibly generous with his time and his experience.
He is an expert marketer who stays on top of the latest, cutting-edge strategies.
Kim is adept at organic strategies and a great connection. I always learn from and appreciate the time I spend with Kim.
I highly recommend him to anyone wanting to understand and learn from a marketer with enormous experience.
Update. We are currently creating a new Case Study for Tess.
